It's a simple fact: people want connection. They want to know a real, living, human being cares about them. This is such an easy, simple thing to implement into business or ministry, and yet most of us are missing the mark.
Through connection, you can grow your business with 3 simple systems: using your website, email, and Facebook. (Chances are, you’re already using these 3 things! Whoo hoo!)
The #1 mistake that 90% of websites make is not capturing the reader’s attention with BENEFITS for the reader on the home page. Why should people choose your business? What sets you apart from other businesses just like yours?
Home page rules
The average visit on a website is 1 minute! To make matters worse, between 21-79% of your readers only look at the first page they land on. They won’t even attempt to click through your other pages.
You have only seconds to grab the attention of your reader and give them the answers that they are seeking. Are they looking for pricing? Contact info? Directions? Information? Do you have the answers to THOSE questions on your front page?
If you have sentences like: “Thanks for stopping by our website. We hope you will browse around. Let us know if you don’t find what you are looking for” then you are WASTING an opportunity to connect with your audience! You need to GRAB your reader’s attention with a headline (or a question) that they are already asking.
If you have a very beautiful "cool" website without the pertinent information, you will frustrate your reader. If your website is not on a responsive theme, they may not be able to see anything because your site originally designed for a desktop computer. It’s hard to keep up with all the changing trends! If you haven’t updated your site in the last year or two, it's time for a redesign.
The right Pictures
Make sure you have pictures on the home page of your site! Your site should reflect your audience, so pick pictures that look like real people (not like fake models or stiff stock photos). Portray the clients you are trying to attract! The best thing you can do is take real pictures of your real clients!
Answer the questions they are asking
Make sure you have text on your home page. Answer your audience’s questions quickly and swiftly, and let them know why they should choose YOU.
Search engines love text (and can't "read" images with words on them) so this will help when users are searching for what you do.
Call to Action
The very last item on your home page should be a Call to Action. Do you want them to call? Stop by? Request more information? Make it clear. People are in a hurry and want to be told exactly what to do!
Next week we'll talk about email and Facebook!
Hi, I'm Jen Hickle!