It's December. You're feeling a little antsy. Sales are down. The phones are (relatively) quiet. You're tempted to bomb your email list with a December special or run an expensive Facebook campaign.
I've been feeling the same way, and while my intuition has been whispering, "Wait," I still have been chomping at the bit. I'm ready for 2017. I'm ready to grow my music school. Let's do this!
And yet, I need to finish my Christmas shopping and wrap the presents I've hidden. I need to make cookies for our family get-together, but before I can do that, I have to buy the supplies to make the cookies. Before we actually get to baking, I need to wash all the dishes (our dishwasher is broken, boo). It's an overwhelming time of year--not only for me, but for our customers! This is precisely why you need to be patient and wait to run your 2017 marketing campaign. Give your prospects some space. Respect their crazy. Let them shop and wrap and bake and enjoy the season. There's plenty of time for marketing!
Now, where to put all your nervous energy (as you're procrastinating on wrapping those gifts)? You can PLAN your January marketing. Write those emails. Map it out. Line up some great photos for your Facebook campaigns (remember: smiling happy faces looking AT the camera!).
If your staff is pacing nervously, let them make plans to spruce up your location. Do paint touch-ups. Get those cobwebs high in the corner. Move some furniture around. Let this "slow" time be a time of improvement before the New Year's rush.
And the best use of your time and energy this month is definitely giving back. Who can you bless? What need can you meet? Send that check anonymously. Buy a new winter coat for that family in need. Do a food or new toy drive at your business. Leverage your position and your company to be a force of good in the community and in the world.
Enjoy the season. Breathe. (And listen to some wonderful music!)
Hi, I'm Jen Hickle!