I get lots of questions about Instagram. Should I go live? Should I use Stories? Should I link to Facebook?
While I actually love Instagram and have gotten lots of engagement using it, plus lots of leads, I am not advocating spending your energy over there quite yet.
You can't feed your funnel until you've fixed it.
There are so many voices out there teaching marketing. Teaching you where to spend money and how to grow your social media following.
But if you are running fabulous ads, and your website is confusing, broken, out of date, or not clear, you are just flushing time and money down the toilet.
If you are spending hours creating content and graphics but you don't have a clear funnel for clients to flow through, then your time is being wasted.
Listen, I know times are crazy right now. You might feel frozen. You might feel confused. Exhausted.
Maybe you've pivoted online and you're trying to figure out how to open up again.
Or how to pivot again.
Maybe all you can do is post on Facebook half-heartedly. I get it! And I want to wrap you in a big hug.
Please give yourself grace. These are very stressful times. Don't get down on yourself. Don't beat yourself up. Do what you can with the energy you have. Take time for self-care. Take time to relax. Let your shoulders relax. Being on high-alert all the time is not good for your health at all.
If you have just a tiny bit of energy, (or a lot of nervous energy) it would be better to fix your funnel instead of spending time on social media.
Fixing your funnel means:
-Clients who find you online know clearly what you do and why they should choose you
-You stay in front of them consistently (without annoying badgering)
-You close the sale easily without fear (and get paid, instead of getting "exposure.")
-From start to finish, your clients are slowly "pre-sold" before they ever get to the sales conversation.
-Prospects know they want you because your funnel took them through a step by step process of understanding what you offer, what you do, and why they should choose you.
Honestly now is a great time for you to fix your funnel since you are stuck at home anyway.
We have a whole batch of local business owners who are going through our Funnel Fix Program. They are running Facebook ads and getting clients. They are emailing their list and getting credit cards. This process works. But it only works if you do EVERY step.
Is your funnel flowing with new prospects coming to you daily? (Even in a pandemic?)
Does your funnel work from your online ads to the closing of the sale conversation, without any leaks or broken pipes?
Or do you feel like you get leads but no new clients?
Or have all the leads dried up, too?
If you have a broken pipe, you are losing prospects before you can turn them into clients and that's why, my friend, it doesn't matter what you post on Instagram or Stories or Facebook. It doesn't matter if you're running Google ads. If your funnel is broken, we have to get that fixed.
I want to help. I have set aside time to talk to you about YOUR situation. If you know your marketing just isn't working, let's fix the funnel.
If you're sick of running your own ads and want to get it off your plate, we can do that, too.
We have a full staff ready to help YOU through this hard time and make it to the other side, stronger than ever before.
Let's talk. Start by applying for a strategy session. We'll map out a plan and fix your funnel. You don't have to do this alone!
We are here to help.
About the Author
I'm Jen Hickle. I love coffee, journaling, reading, and cozy winter evenings. A business owner for 20+ years, I can't imagine having a "real" job or getting up every morning to an alarm clock. I love my freedom and my family and the chance to encourage fellow business owners every day.