What is a business? A business is simply seeing a need and filling it. Having a solution for a problem.
If you sell something or provide a service for something that people need, and are willing to pay for it, you have a business.
That's it in a nutshell. When you boil down what we do, we find a need and we fill it.
How do you grow your business? Well, people need to know about your solution! You have to express that you understand their problem and clearly explain the solution. But this is complicated, isn't it? Sometimes it's hard to relate to the people we are selling to. Sometimes we don't like to promote ourselves. And sometimes we are so busy providing the solution, we actually don't have time to promote at all!
Here's where systems come in. You have to have stable, dependable systems to promote the solution to the problem that your people are facing. You can use your website, email, Facebook, direct mail, word of mouth, etc. But you can't decide to promote your business only when business is slow. Honestly, your marketing and advertising needs to be a system in itself! Do you have a repeatable process that is a checklist that you complete every single week?
If you don't have enough people seeking the solution that you offer, then focus on your marketing. Focus on improving your messaging. Make sure you are speaking to the need that your customer already knows they have. They have pain--and you have the solution. Simply put, that is marketing and advertising.
Need some help with your marketing? Let's talk! Book a call here:
I was the editor of our school newspaper in high school. It was supposed to be a rotating position, but right away it was clear that I was the one who loved editing, correcting grammar, and cracking the whip on deadlines. I remember sitting in Government class, secretly editing articles and passing them back to my fellow newspaper contributors. It was a position that I loved so much that my plan was to pursue Journalism in college. (Until God made it clear that I should major in music. But that's a story for another day.)
An important consideration for any newspaper team or editor is the article that is "above the fold." You know the newspaper that's folded in half, lying on the stand at the end of the counter at Starbucks while you wait for your grande latte? You scan the headlines, right? You might pick up the paper and look underneath. But the most attention goes to article above the fold.
The same is true of your website. First impressions are everything and "above the fold" is valuable real estate. For websites, we want to maximize the first few seconds the reader is on your website. Is it clear what your business is all about? Does the reader know what to do next? Are the pictures visually clear on who the target audience is?
PLEASE don't waste the top half of your home page with announcements: "Enrollment ends soon. Hurry!!" or "We will be closed on Labor Day." These announcements are for your current clients. Use email for your announcements, not your website. Your website is mostly for new visitors. Potential clients. You have only seconds to win them over and to keep them reading. Please don't waste those seconds on "insider information."
If a reader can't decide in 3 seconds that "this is the place for me," then you've probably lost them forever. Use only 2 different fonts on your page, keep your colors clean and appealing, and use photographs that are happy, smiling, and that draw in your reader.
Make sure your address, phone number, and email address are front and center! This is super important for both current and prospective clients. Please don't make the reader search for this important information. Also, be sure to have a link to your Facebook page in the upper right hand corner. (Social Media is how clients can peak into the life of your business and decide if they want to work with you.)
First impressions are everything. If you are stuck on how to improve your site, ask a friend or co-worker to give you their opinion. Then listen and make changes!
I'm always interested in awesome (time saving) apps that other business owners are using, so today I thought I'd share with you a couple of my favorites!
1. Pages- This app gives you a shortcut directly to your businesses’ Facebook Page. You can quickly check notifications, respond to messages, pre-schedule posts, and see how well your ads are performing (without getting distracted by your newsfeed)! I use this multiple times a day!
2. Groups- If you’re like me, you are in many Facebook groups (and many you manage a few, too!). This app allows you to easily check on just your groups and the recent activity on every post (SUPER helpful if you’re the Admin!). Use this shortcut to get to your favorite groups (your favorites can be sorted to be seen at the very top). Not-so-favorite groups (like Garage Sale sites) can be hidden in your Newsfeed, but you can pop into this app and catch up quickly on everything you missed!
3. Evernote- I use this app every day, multiple times a day. I can easily search for my favorite book lists, resumes submitted via email (you’ll receive an Evernote email address which means you can send info to Evernote by just forwarding it from your inbox) with the notes you made during interviews, shared notebooks with your staff so you’re always in-the-know, favorite recipes, and user names and passwords! Hands down my favorite way to stay organized!
4. Our Groceries- My husband and I could not live without this app! Forget the grocery list in the kitchen or wandering around the store aimlessly. If I’m out and about or in my office and my kids tell me they’re out of toothpaste, I can quickly add it to the list. When I use up the last of the mayo when making supper, I quickly add it to my app, since my phone is always on me. If my husband is the one who runs to Target, he consults the list and grabs whatever was added by me! (Or vice versa.) Our apps are synchronized so we both have access to the list wherever we go!
Our team LOVES using Todoist to share tasks and sequences for various projects. You can assigns pieces of the project to various team members and get alerts when they are due or done.
This is totally just a fun app, but I love seeing pictures and posts from the last several years. I look at Timehop every morning and it's always fun to see what I was doing last year or 3 years ago!
What apps do you love? I can't wait to hear!
Hi, I'm Jen Hickle!