What is a business? A business is simply seeing a need and filling it. Having a solution for a problem.
If you sell something or provide a service for something that people need, and are willing to pay for it, you have a business.
That's it in a nutshell. When you boil down what we do, we find a need and we fill it.
How do you grow your business? Well, people need to know about your solution! You have to express that you understand their problem and clearly explain the solution. But this is complicated, isn't it? Sometimes it's hard to relate to the people we are selling to. Sometimes we don't like to promote ourselves. And sometimes we are so busy providing the solution, we actually don't have time to promote at all!
Here's where systems come in. You have to have stable, dependable systems to promote the solution to the problem that your people are facing. You can use your website, email, Facebook, direct mail, word of mouth, etc. But you can't decide to promote your business only when business is slow. Honestly, your marketing and advertising needs to be a system in itself! Do you have a repeatable process that is a checklist that you complete every single week?
If you don't have enough people seeking the solution that you offer, then focus on your marketing. Focus on improving your messaging. Make sure you are speaking to the need that your customer already knows they have. They have pain--and you have the solution. Simply put, that is marketing and advertising.
Need some help with your marketing? Let's talk! Book a call here:
It's a simple fact: people want connection. They want to know a real, living, human being cares about them. This is such an easy, simple thing to implement into business or ministry, and yet most of us are missing the mark.
Through connection, you can grow your business with 3 simple systems: using your website, email, and Facebook. (Chances are, you’re already using these 3 things! Whoo hoo!)
The #1 mistake that 90% of websites make is not capturing the reader’s attention with BENEFITS for the reader on the home page. Why should people choose your business? What sets you apart from other businesses just like yours?
Home page rules
The average visit on a website is 1 minute! To make matters worse, between 21-79% of your readers only look at the first page they land on. They won’t even attempt to click through your other pages.
You have only seconds to grab the attention of your reader and give them the answers that they are seeking. Are they looking for pricing? Contact info? Directions? Information? Do you have the answers to THOSE questions on your front page?
If you have sentences like: “Thanks for stopping by our website. We hope you will browse around. Let us know if you don’t find what you are looking for” then you are WASTING an opportunity to connect with your audience! You need to GRAB your reader’s attention with a headline (or a question) that they are already asking.
If you have a very beautiful "cool" website without the pertinent information, you will frustrate your reader. If your website is not on a responsive theme, they may not be able to see anything because your site originally designed for a desktop computer. It’s hard to keep up with all the changing trends! If you haven’t updated your site in the last year or two, it's time for a redesign.
The right Pictures
Make sure you have pictures on the home page of your site! Your site should reflect your audience, so pick pictures that look like real people (not like fake models or stiff stock photos). Portray the clients you are trying to attract! The best thing you can do is take real pictures of your real clients!
Answer the questions they are asking
Make sure you have text on your home page. Answer your audience’s questions quickly and swiftly, and let them know why they should choose YOU.
Search engines love text (and can't "read" images with words on them) so this will help when users are searching for what you do.
Call to Action
The very last item on your home page should be a Call to Action. Do you want them to call? Stop by? Request more information? Make it clear. People are in a hurry and want to be told exactly what to do!
Next week we'll talk about email and Facebook!
If you're a creative person, like me, you probably spent hours choosing your business name. You probably asked all your friends and relatives, took a poll, made lists, doodled, brainstormed, agonized, called your best friend, agonized some more and FINALLY the big reveal! You created a logo and the perfect font and announced your beautiful business name! And then people gave you "the look." The look that said, "I don't get it. What do you do? What's your business?"
Oh beautiful creative people. WE know the meaning behind all the words and the beautiful journey we took to arrive at this amazing name. But other people don't. Other people (yes, sad, but true) are logical and literal (but don't get down on them too much--they do our bookkeeping and we love them!). They just don't understand our amazing creative ways. (That's why they need us in their lives! To make all the beauty appear!) The problem is when our clients are actually the more left-brained, logical type. They are the ones that need to understand our brand, our logo, and our business name, and yet that's who we are confusing!
Story time: When I named my company a million years ago (OK, 20 years ago. But feels like a million years ago) I agonized over the name. I had lists and ideas and doodles--the whole works. I finally landed on Signature School of Music. Because duh--time signatures and key signatures and just like our signature, we are all unique and individuals. Except all that inference was lost on everyone. So I was continually asked, "Why Signature? What does that mean?" So I would explain and expound they would look at me like, "OK, yeah. Sure." So I finally resorted to saying, "A teacher of mine suggested it. I liked it." Response: "Oh."
Fast forward 15 years. It's time to get serious about growing my little music school. I'm tired of make ZERO money. I'm tired of working super hard but never moving forward. So I hire a business coach. And he -GASP- suggests I change my name to the name of my town. Here's the dialogue that ensues in my (freaking out) mind:
"I can't! I'm so attached! I love my name. I've always been Signature School of Music. I live in ROGERS. Rogers is a terrible name for a music school! I can't do it. I won't do it. I can't do it." Oh the drama.
After a year or two of hemming and hawing, I finally decided that I wanted to be THE music school in my town. I wanted the town to have ownership of my business. I wanted my clients to definitively know where my business is located. I wanted the surrounding areas to know where my school is located. So I did it. I filed a DBA (doing business as) and changed my business name to Rogers School of Music.
No one died. I didn't flip out. I cried a little (and saved the sign in my garage for the next 3 years) but you know what happened? My business GREW. People started exclaiming, "I didn't even know this school was here!" (What?? With all my advertising, you didn't know I existed? But I change my name and NOW you notice??)
Yep. The fall that I changed my name (and made a big to-do about it on Facebook and in our newsletters and emails and even got in the paper and invited the Chamber of Commerce to do a ribbon cutting) we got more noticed than ever before. And we GREW. And I've never looked back. No one (except friends in other parts of the United States) asks me why my company is named Rogers School of Music. Nope. It's clear. It's not clever, it's not beautiful, but it's clear and I've gotten so many new clients because of it!
If I can do it, you can too. Sure, you'll cry a little. But then it won't matter because you'll be so happy about all your new business. (And people will find you more easily online because your city name is in your business name! Boom!)
When I finally threw away my old sign that I had stored in the garage for 3 years, I chuckled a little. Besides the day that it came down, I've never looked back. I've never regretted the decision. I only have one regret--I should have done it sooner.
Websites are like cars. There are outer, visible parts that you can see, and there are vital parts “under the hood” that aren’t seen, but are vitally important.
SEO is the “engine” of your website and allows potential clients to find you online! If your SEO isn’t properly hooked up, your website will fall to page 2, 5, or 8 of Google and the people who are searching for you won’t find you.
It’s not enough to have a beautiful website if no one can find you! You need to make sure that your website is “Google friendly” and that’s why you need SEO.
Now, unfortunately, the essential elements of SEO are always changing. Fortunately for you, we have made it our mission to stay informed so your company gets exactly what Google wants, so your site is ranked higher and your potential clients find you!
What is SEO?
SEO is simply the ability for Google (or other search engines) to find your website. Remember that your clients won’t be searching for your company’s name (because they don’t know you yet!). Instead they will be searching for what you do.
For example, if you own a bakery, they will be searching for “cupcakes” or “cakes.” If you’re a dentist, they will be searching for “dentist” and the name of several towns near you.
SEO is not something you fix and forget about. Google is constantly changing the rules of the game (so scammers can’t ruin it for all of us) so we have to continually be staying on top of what is expected and what is best practice. If you’re not super techy or if you’re just a really busy business owner, this can feel like a huge burden to add to your already full To Do list. However, it is really essential that every single month you take the time to check on your website’s rankings. You can do this by googling your key words and the cities that you draw from. Make sure your rankings are improving or holding strong and not dropping.
If you just don’t have time for this, we can help. You can choose monthly hosting support and we will check on your website’s rankings and send you a full color report each month, so you know how your site is performing. You can breathe a sigh of relief because we’ll take care of it. But we’ll keep you informed, too. Most SEO firms take your money every month, but you have no clue what they are doing or how your site is doing. We’ll make sure you know exactly what’s happening.
You need to get found on Google so you can make a difference in the world. People are searching for you--can they find you?
Hi, I'm Jen Hickle!