Jen Hickle
  • Home
  • Contact
  • Book
  • The Inner Circle
  • Blog

Blog

What on Earth is a Shock and Awe Packet?

6/11/2016

0 Comments

 
Picture
The first time I heard about a "Shock and Awe" packet at a conference, I thought it was a French word: "Chaquenau." I started scribbling it down, thinking, "I need to Google this!" Then my husband elbowed me and mouthed dramatically and slowly, "SHOCK and AWE."
"Ohhhhh," I said, and sheepishly crossed out my mistaken French word.

A Shock and Awe Packet is basically a print version of your website. It's information in full color on glossy paper and put into a beautiful, glossy folder. It's mailed out to prospective customers to "shock and awe" them. I also like to call it a "Wow" packet beause it's meant to WOW your future client.

Guess what's overloaded right now? Your email inbox.
Guess what is empty and being ignored? The mailbox at the end of your driveway. 

You want to get attention? Mail someone a letter or a packet! NO ONE is doing it!

Yes, I have my beef with the post office, too. They are slow, incompetent, inconsistent, and downright frustrating. But I will push that aside to get the attention of my prospective client.

How are people finding your business? Most likely online. Everyone has a smartphone and they are Googling you or finding you on Facebook. But when they scroll past you, or they shut their browser, they also forget about YOU.


Sooooo, when we put a packet of information in the mail in a beautiful glossy folder, it stays in their kitchen! It stays on their desk. It's hard for people to throw away something so nice. They think, "I better hold onto this." Or, "I've been meaning to call these people. I'm going to put this RIGHT HERE so I remember."

We build Shock and Awe packets for music schools all over the country. It's easy to order. Just email us and we'll get started right away!
0 Comments



Leave a Reply.

    Picture

    About Me

    Hi, I'm Jen Hickle!

    I'm a coffee drinking, book loving, mom of 4 kids! I own Rogers School of Music, a music school where 400+ kids take lessons every week. I have  a wonderful team of 3 employees and 25+ contractors that work for me. 3 years ago, my husband quit his job so we could start this coaching company and help other business owners love their life and love their business. 

    ​We both love helping people, and slowly but surely we have built this second company over the last 3 years.

    We homeschool our 4 kids in beautiful Minnesota. In the winter, we all love to travel all over the country and escape the cold!

    You can hire us to fix your website and SEO or you can join my coaching program and I'll walk beside you and help you get the motivation you need to get it done and grow your business through simple, predictable marketing systems!

    I know what it's like to feel completely alone in life and business, and I'm out to change that. I'm building a tribe of women who are building businesses while raising their kids. We believe in family first.  I refuse to sacrifice my marriage or my kids for the sake of my success. I'm not called to be famous--just faithful with what God has given me.

    Picture
    FREE Workbook! Plan your week and assess the health of your business. Get it HERE>>

    Subscribe to our mailing list

    * indicates required

    Archives

    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016

    Categories

    All
    Advertising
    Business
    Coaching
    Help
    Marketing
    Online Marketing
    Search Engine Marketing
    Search Engine Optimization
    SEO
    Small Business
    Smm
    Social Media Marketing
    Systems
    Website

    RSS Feed

© COPYRIGHT 2015. ALL RIGHTS RESERVED.
  • Home
  • Contact
  • Book
  • The Inner Circle
  • Blog