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The VA Academy Curriculum

Lay the foundation

  1. Get set up legally
  2. Frame the walls for your Marketing
  3. Roll out the Red Carpet for Your Clients
  4. Build your Boundaries


The Challenges:

  1. Google Drive Challenge
  2. Data Entry Challenge 
  3. Spreadsheet Challenge
  4. Website Challenge
  5. Set up Systems Challenge
  6. Email Challenge
  7. Graphic Design Challenge
  8. Facebook Challenge
  9. Instagram Challenge
  10. Email marketing Challenge with MailChimp

BONUS Training:

  • Free or Almost Free Ways to Market Your Business
  • Trello Training
  • Newsletter Training
  • Acuity Scheduling 
Headers for website and Hiring guide emails 4

The Agency Program Curriculum


  • Complete 7 Challenges and then you’ll get access to the Agency Program!
  • If you don’t have access to the Agency Program and you believe you should, request access by emailing us at support@neveralonecoaching.com 
  • The Agency Program is included in your tuition as long as you are a member.
  • If you are serious about growing an Online Marketing Agency and want to grow faster, check out the Agency Accelerator Program.

What is an Agency?

An online marketing agency is a company that specializes in providing digital marketing services to businesses and organizations. These agencies leverage various online channels and platforms to help their clients build and strengthen their online presence, reach their target audience, and achieve their marketing goals.

Services offered by online marketing agencies can include:

  • Search Engine Optimization (SEO): Optimizing a website to improve its visibility on search engines like Google, thus increasing organic (non-paid) traffic.
  • Social Media Marketing: Creating and managing social media profiles on platforms like Facebook, Twitter, Instagram, and LinkedIn to connect with the target audience and promote products or services.
  • Content Marketing: Developing and distributing valuable and relevant content to attract and engage the target audience, with the goal of driving profitable customer action.
  • Pay-Per-Click (PPC) Advertising: Creating and managing paid advertising campaigns on platforms like Google Ads or Bing Ads to drive targeted traffic to a website.
  • Email Marketing: Developing and implementing email campaigns to nurture leads, promote products or services, and maintain communication with existing customers.
  • Web Design and Development: Creating and optimizing websites to provide a positive user experience and facilitate effective online marketing strategies.
  • Analytics and Data Analysis: Monitoring and analyzing data to measure the performance of online marketing campaigns and make data-driven decisions for optimization.


Online marketing agencies can cater to businesses of various sizes and industries. They often work closely with clients to understand their unique goals and develop customized strategies to achieve them. The digital landscape is dynamic, so these agencies stay updated on the latest trends and technologies to provide effective and relevant services.

Agency owners will often hire a VA to assist them in their scheduling, projects, and client communication. You can start your Agency and do everything and scale slowly to hiring a team. You can outsource some of the work to a White Label company (they do the work, but it falls under the umbrella of your company) or to other VAs who specialize in your weaknesses (for example, a branding expert, a copywriter, Facebook Ads expert, or Google Ads expert).

See our Marketing Agency here: www.neveraloneservices.com

We started with just bookkeeping services and slowly grew to offer website design, SEO, and Google Ads. We have offered many other services along the way (graphic design, copywriting, logo design, print materials) but have decided to niche down to these 3 areas currently. We have hired 3 of our adult kids to work with us!

The Agency Program:

Agency Core Content:

  1. Build Your Agency Overview
  2. Roll Out the Red Carpet
  3. How to Raise Your Prices
  4. How to Deal with Very Difficult Clients (and how to let them go)
  5. How to Work with Quick Start Coaches (who are difficult clients) 


How to Expand Your Agency and Hire!

  1. When Should You Outsource and Hire?
  2. How to Hire a VA for Your Agency
  3. Org Chart Training
  4. How to Be the Leader and CEO of Your Agency


Know Your Numbers to Grow Your Agency

  1. Lifetime Customer Value
  2. Client Acquisition
  3. Return on Investment
  4. Profit and Loss


Facebook Foundations

  1. Introduction: Harness the Power of Social Media for Business
  2. What Do You Really Sell?
  3. Visually Grab Your Reader on Instagram and Facebook
  4. Entertain and Engage on Facebook
  5. Your Website and Online Presence


Don’t Waste Your Marketing Money!

  1. Facebook Ad Success
  2. Intro to Facebook Marketing
  3. Facebook Training
  4. Creating a Facebook Audience
  5. How to get Reviews on Facebook
  6. Creating an Audience in Ads Manager
  7. Facebook Admin Training
  8. Facebook Q and A, 1
  9. Facebook Q and A, 2
  10. Facebook Do’s and Don’ts: Advanced Strategies


Facebook Groups Training

  1. Facebook Groups Training 1
  2. Facebook Groups Training 2
  3. Facebook Groups Training 3


Search Engine Optimization (SEO) Training

  1. SEO overview
  2. Keyword research
  3. Advanced keyword research
  4. On page SEO
  5. Editing On Page Elements
  6. How to Use Xagio to Build a Website
  7. Google Search Console
  8. Rank Tracking Software
  9. Press Release
  10. Google Business Profile Optimization
  11. Citations
  12. Backlinks
  13. Super Backlinks
  14. Local Articles
  15. Local Relevance Network
  16. Content
  17. What To Do & How To Get It Done!
Google My Business Training
  1. Google Business Listing
  2. Why it’s Essential!
  3. Checklist to complete for your clients

If you are serious about growing your Agency, check out the Agency Accelerator Program.